Brad Swanson
Franchising offers a wide range of appealing benefits for the hopeful entrepreneur looking to invest and grow a business. However, it’s never wise to leap before you look, and the smart investor weighs the merits of each potential franchisor before making any final decisions. Some franchisors offer more autonomy, some offer more solid business plans and greater support, and others offer a greater return on investment and lower start-up costs. Few, however, offer the special blend of freedom, support and financial ease that is afforded franchisees of The Filta Group. So just what does Filta have to offer a potential business owner?Strong BusinessSince 1996 Filta has been making waves in the food service industry, quickly becoming an internationally recognized name in the cooking oil and fryer management arena. Filta has built this strong reputation by offering business an environmentally friendly way to improve productivity and efficiency while saving money, first with the outstanding FiltaFry service, then in 2008 with the addition of the FiltaCool cold-storage management service and products. Filta has become widely associated with better, greener business, improved safety and big savings.Strong SupportFilta offers franchisees a solid support base for their businesses as well. As part of any introductory package into the Filta Family, a new franchisee is provided with comprehensive in-field training, as well as in-depth business training to make sure that their franchise gets off to a great start. Each new franchisee is also provided with a Business Development Manager who will work alongside the franchisee in the field during the initial setup stages of the new business. The BDM will not only work to help train the new owner is business and marketing strategy, but will actually work with the franchisee to establish a regular, recurring customer base. The BDM will do everything within his/her power to ensure that a new Filta owner has a reliable source of revenue through the fledgling business before the owner ever sets out on his/her own.The strong support does not end after the new business is established either. Filta proudly offers ongoing advice and support. Anytime a franchisee needs a hand, Filta is there via its toll-free number to lend assistance.Strong Customer BaseBecause of the types of services that a Filta Franchises offers they are able to rely on a relatively small customer base to supply repeat business. FiltaFry customers include hotels and resorts, restaurants, airports, fast food outlets, hospitals, schools, sports venues and grocery stores – anywhere foods are fried. FiltaCool extends support to all those venues as well, plus any other market that utilizes cold-storage, such as convenient stores and florists. Furthermore, because each franchise is given and exclusive territory, there is no fear of in-house competition.Strong FlexibilityFilta franchisees experience a level of freedom that many other franchisors do not. The mobile service can easily be run from home and is simple to administrate. Start-up costs are low, as are stock and overhead expenses. Franchisees have the option of growing their businesss and adding more vans to meet the needs within their territories or even to expand to new ones.Filta offers aspiring business owners the ability to find their economic success in an exclusive niche providing two great services: FiltaFry and FiltaCool. The strength of the business, the great support of the Filta Family and the ease of doing business all make these an attractive option to potential owners. It’s easy to see how Filta can help a prospective entrepreneur reach his or her business goals.
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